Albert Einstein said "The definition of insanity
is doing the same thing over and over again and expecting different results".
By Jordan Shakeshaft, Woman's Day Fri, Aug 20, 2010
Faced with dozens of different products promising to make your teeth fresher, whiter and cavity-free, it's no wonder you wander aimlessly down the toothpaste aisle. To help you pick wisely, we turned to the pros for the scoop on what ingredients to look for, whether gel or paste formulas are right for you and just how much you need to squeeze onto your brush. It's never too late to get your pearly whites in tip-top shape, so read on to find out how!
It's the dirty little secret shampoo companies don't want you to know - when you wash your hair with one of
those nutrient-rich shampoos, most of the nutrients and active ingredients in the product don't actually end up in your hair, they wind up down the drain ...
along with all the money you spent on the shampoo.
Why does this happen? Because the shampoo molecules they contain are too large to penetrate the cells of hair and more importantly the tiny hair follicles
where our hair actually grows. They sit atop the follicle until we wash them away.
Why is that a problem? Think about it this way - if you wanted to fertilize a plant, where would you pour the fertilizer? On the leaves? Of course not!
You'd pour the fertilizer on the root and the soil where it¡¯s needed most. Our hair works basically the same way - if you want to treat your hair right,
you need to treat the roots.
But if regular shampoo can't penetrate the hair follicles where our roots grow, what are we supposed to do?
Fortunately, a California company called Kronos decided to tackle this problem. Their team of researchers designed a more-effective shampoo - one that contains
tiny microscopic spheres so small that they penetrate hair follicles and deliver nutrients to where they're needed most.
They call it "T-Sfere Technology".
Once they had solved the delivery method dilemma, they turned their attention to formulating ingredients that targetted the 5 most significant signs of damaged hair:
1. Thinning hair that lacks volume
2. Dry, frizzy, unmanageable hair
3. Limp lackluster hair
4. Damaged hair with split ends
5. Hair with poor color retention
Read full story on How Lif Works